Since 07/06/2023, AG1 is no longer officially available on the athleticgreens.com website, but rather on the website https://drinkag1.com/. The reasons for this change, what it actually means, and the benefits it brings to customers can be found on this page.
Greens Powder summary:
Athletic Greens becomes Drink AG1
In essence, it is just another step in the continuous optimization process of Athletic Greens for its product AG1. While the packaging layout had changed in previous years, since mid-2023, the domain has also transitioned from athleticgreens.com to drinkag1.com. Here's an image that illustrates the transition in product packaging and branding:
What exactly changes?
Similar to the rebranding from Athletic Greens to AG1 in 2021, no adjustments have been made to the content of the current formula when switching domain names.
The price also remains unchanged, which is remarkable considering the ongoing inflation. There has been no price increase for Drink AG1 in over 10 years.
Drink AG1 advertisement
Why is Athletic Greens now called AG1?
We reached out to the creators of Drink AG1 to inquire about the domain name change. Here are their responses:
When we introduced Athletic Greens in 2010, the name never truly aligned with the product. It is so much more than just greens and suitable not only for athletes. In 2021, we renamed it AG1 to better represent its essence. This evolution now reaches its conclusion as we establish AG1 as both the brand and product name.
Editor's note: As it is quite interesting, we would like to mention briefly how Athletic Greens founder Chris Ashenden from New Zealand had a conversation with Tim Ferriss about the name Athletic Greens and how he had considered changing it. Tim Ferriss' response significantly influenced the following years (in a positive way):
The number 1 in DrinkAG1 represents the uniqueness. And typically, there is no second unique thing that follows 🙂
Instead of constantly introducing new products like other brands, we have focused on AG1 since its inception. We incorporate the latest scientific findings into product development and continuously improve it. AG1 is our one product that provides us with high-quality vitamins, minerals, bacterial cultures, plant compounds, and more, supporting us in our daily lives. It serves as a cornerstone for a successful day and the foundation of a great morning routine.
It defies conventions of traditional product categories such as multivitamin tablets, probiotics, or greens powders. AG1 redefines scientifically backed and effective dietary supplementation. AG1 is in a category of its own. AG1 is Foundational Nutrition.
Foundational Nutrition refers to nourishing your body with essential nutrients right from the morning to perform at its best. Foundational Nutrition isn't merely focused on one nutrient or one aspect of health; it supports you in diverse ways. We believe AG1 and Foundational Nutrition are the future of dietary supplementation, and that future starts now. And we are not alone: Scientists like Andrew Huberman are part of our scientific advisory board, and top athletes like Sebastian Kienle rely on AG1 daily.
Is DrinkAG1 still associated with Athletic Greens?
Absolutely! The product AG1® was officially known as “Athletic Greens Ultimate Daily” before the name change. The green AG1 supplement powder continues to be exclusively produced by Athletic Greens and by no one else. There are no changes to the company structure, and the founder and CEO, Chris Ashenden, remains the driving force behind Athletic Greens® and therefore the DrinkAG1 domain.
To conclude our interviews, the creators highlighted the current Drink AG1 offer, which we certainly don't want to withhold from you:
Drink AG1 Conclusion
For those who were previously unfamiliar with Athletic Greens or AG1 or #DrinkAG1, here's a brief summary of what AG1® is and what makes it special:
Drink AG1 by Athletic Greens is a dietary supplement for daily nutrition. It is made from carefully selected nutrient-rich ingredients, including 75 valuable:
- Nutrients from whole foods,
- Digestive enzymes,
- Live cultures,
- And a mushroom complex featuring Reishi and Shiitake.
All the ingredients undergo an elaborate yet gentle cold processing method of freeze-drying and are transformed into a high-quality powder.
AG1® by Athletic Greens is a quick, easy, and truly delicious beverage (you can find more information about the taste of Athletic Greens on our page Athletic Greens Taste) that contains 75 premium ingredients carefully balanced to support a healthy lifestyle.
- An AG1 shaker
- one bottle of sun-vitamin D3 K2
- 5 AG1 travel packs
- A storage tin
- An aluminum dosing spoon for your daily AG1